Privacy Policy

LAST UPDATED: March 29, 2018

Biometrica Systems, Inc. Privacy Policy

At Biometrica Systems, Inc., your privacy is important to us. This Privacy Policy is designed to explain how we collect, use, and disclose information in connection with our website (https://biometrica.com), UMbRA product and mobile application, and email messages (collectively, the “Services”). The terms “Biometrica,” “we,” and “us” include Biometrica Systems, Inc. and our affiliates and subsidiaries. By using the Services, you agree to the terms and conditions of this Privacy Policy. Beyond the Privacy Policy, your use of the Services is also subject to our Terms of Service https://biometrica.com/umbra-terms-of-service/.

This policy does not cover the use of Biometrica products and services other than those listed above. Other products and services are governed by the Biometrica Software License Agreement and API License Agreement.

Information We Collect

Information You Provide Us

Communications: When you sign up to receive a newsletter or contact us with a help ticket or question, we collect information from you such as:

Name
Company
Email address
Any other information you choose to submit in connection with your request

UMbRA: When you sign up for an UMbRA account, we may collect additional information from you, such as:

Address
Phone number
Payment information: If you make a purchase using a credit or debit card through the Services, your payment information will be collected by a third-party payment provider and not by us.

You may choose to sign in using your Facebook, Google+, LinkedIn, or Twitter account credentials, in which case we may collect the following information:

Public Facebook profile information and email address
LinkedIn profile overview and email address
Tweets from your Twitter timeline and a list of who you follow

Information We Collect Automatically From Your Use of the Services

When you use our Services, we and our third party service providers may collect information from you through automated means, such as cookies, web beacons, and web server logs. By using the Services, you consent to the placement of cookies, beacons, and similar technologies in your browser and on emails in accordance with this Privacy Policy. The information collected in this manner includes IP address, browser characteristics, device IDs and characteristics, operating system version, language preferences, referring URLs, and information about the usage of our Services.

We may use this information, for example, to ensure that the Services function properly, to determine how many users have visited certain pages or opened messages or newsletters, or to prevent fraud. We may also use cookies or other technologies to track responses to our online advertisements. Our partners also may collect and combine information about your online activities over time, on other devices, and on other websites, if those websites also use the same partners.

We may collect the physical location of your device by using GPS or WiFi signals. We may use your device’s physical location to provide you with personalized location-based services and content. Most devices allow you to opt out of location sharing, but if you do, we may not be able to provide you with the applicable personalized services and content.

We use analytics providers such as Google Analytics, which uses cookies and similar technologies to collect and analyze information about use of the Services and report on activities and trends. This service may also collect information regarding the use of other websites, apps and online resources. You can learn about Google’s practices by going to https://www.google.com/policies/privacy/partners/, and opt out of them by downloading the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout.

If you do not want information collected through the use of cookies, there is a simple procedure in most browsers that allows you to automatically decline cookies or be given the choice of declining or accepting the transfer to your computer of a particular cookie (or cookies) from a particular site. You may also wish to refer to http://www.allaboutcookies.org/manage-cookies/index.html. If, however, you do not accept cookies, you may experience some inconvenience in your use of the Services. The Services do not respond to browser do-not-track signals.

If you do not want information collected through the use of cookies, there is a simple procedure in most browsers that allows you to automatically decline cookies or be given the choice of declining or accepting the transfer to your computer of a particular cookie (or cookies) from a particular site. You may also wish to refer to . If, however, you do not accept cookies, you may experience some inconvenience in your use of the Services. The Services do not respond to browser do-not-track signals.

How We Use Your Information

We may use the information we collect:

To operate, maintain, enhance and provide features of the Services, to provide services and information that you request, to fulfill your purchase, to respond to comments and questions, and otherwise to provide support to users.

To understand and analyze the usage trends and preferences of our users, to improve the Services, and to develop new products, services, features, and functionality.

To contact you for administrative, informational, and marketing purposes. This may include providing customer service or sending communications, including changes to our terms, conditions, and policies, and updates on promotions and events relating to our products and services.
To personalize your experience on the Services by presenting products and offers tailored to you.
We may anonymize or aggregate data collected through the Services and may use and disclose it for any purpose.
For our business purposes, such as data analysis, audits, security, fraud monitoring and prevention; determining the effectiveness of our promotional campaigns; and operating and expanding our business activities.
To enforce our Terms of Service or other legal rights.

How We Share Your Information

We do not disclose the information that we collect through the Services to third parties except in the:

To our third party service providers who provide services such as website hosting, data analysis, information technology and related infrastructure provision, customer service, email delivery, payment processing, online advertising, auditing, and other services.
To a potential or actual acquirer, successor, or assignee as part of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in bankruptcy or similar proceedings).
If required to do so by law or in the good faith belief that such action is appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities, including public and government authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations or those of any of our affiliates; (f) to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain.
We do not share your personal information with unaffiliated third parties for their own direct marketing purposes, unless we have your permission to do so.

We may use and disclose information that does not identify or otherwise relate to an individual for any purpose, except where we are required to do otherwise under applicable law.

Third Party Services

This Privacy Policy does not address, and we are not responsible for, the privacy, information or other practices of any third parties, including any third party operating any site or service to which the Services link. The inclusion of a link on the Services does not imply endorsement of the linked site or service by us or by our affiliates.

Third Party Advertisers

We may use third-party advertising companies to serve advertisements regarding goods and services that may be of interest to you when you access and use the Services and other websites or online services, based on information relating to your access to and use of the Services and other websites or online services. To do so, these companies may place or recognize a unique cookie on your browser. If you would like more information about this practice, or would like to learn about your choices, please visit http://www.networkadvertising.org/choices/ and http://www.aboutads.info/choices/.

Security

We use certain physical, organizational, and technical safeguards that are designed to maintain the integrity and security of information that we collect. Please be aware that no security measures are perfect or impenetrable and thus we cannot and do not guarantee that your information will not be accessed, viewed, disclosed, altered, or destroyed by breach of any of our physical, technical, or organizational safeguards.

Your Choices and Access

From time to time, we send marketing e-mail messages to our users. If you no longer want to receive such emails from us on a going forward basis, you may opt-out via the “unsubscribe” link provided in each such email.

Use of Services by Minors

The Services are not directed to individuals under the age of thirteen (13), and we request that they not provide personal information through the Services.

International Cross-Border Data Transfer

Biometrica uses servers hosted in the United States. Please note that we may be transferring your information outside of your region for storage and processing in the United States and around the globe. By using the Services you consent to the transfer of information to countries outside of your country of residence, including the United States, which may have data protection rules that are different from those of your country.

Updates to This Privacy Policy

We may make changes to this Privacy Policy. The “Last Updated” date at the top of this page indicates when this Privacy Policy was last revised. Any changes will become effective when we post the revised Privacy Policy on the Services. Your use of the Services following these changes means that you accept the revised Privacy Policy.

Contact Us

If you have any questions about this Privacy Policy, please contact us at info@biometrica.com

‍Because email communications are not always secure, please do not include sensitive information in your emails to us.